One of the interesting tidbits that I picked up while reading locavore-related books was the inverse relationship between cooking and obesity: More cooking leads to less obesity; less cooking leads to more obesity. As you might have noticed, there's not much cooking going on these days. (No, throwing a frozen pizza into the oven or a frozen dinner into the microwave does not count as cooking.)
Last week Michael Pollan wrote a very good article in the New York Times, Out of the Kitchen, Onto the Couch. It discusses the decline in recent years of cooking, which ironically corresponded to a simultaneous increase in the popularity of food-related TV shows. Here's an excerpt:
Today the average American spends a mere 27 minutes a day on food preparation (another four minutes cleaning up); that’s less than half the time that we spent cooking and cleaning up when Julia arrived on our television screens. It’s also less than half the time it takes to watch a single episode of “Top Chef” or “Chopped” or “The Next Food Network Star.” What this suggests is that a great many Americans are spending considerably more time watching images of cooking on television than they are cooking themselves — an increasingly archaic activity they will tell you they no longer have the time for.
What is wrong with this picture?
A few months ago, I saw the documentary Food Fight at Liberty Brew & View. (Not to be confused with the new documentary, Food, Inc., which I haven't seen yet.) Frankly, I was disappointed. The movie spent far too much time discussing celebrity chefs and expensive restaurants, which very little time spent on actually buying and cooking food yourself. If eating local food meant spending $30 (or more) per person on dinner at a fancy restaurant, how often would you actually do it?
Part of the catalyst for the appearance of Pollan's New York Times article is the new movie Julie & Julia, which deals with Julia Child, the original television cook, and Julie Powell, who decided to cook -- and blog -- all of the recipes in Julia Child's book Mastering the Art of French Cooking. It looks like it could be an interesting movie! Here's the trailer:
Here's another excerpt from Michael Pollan's article:
It’s generally assumed that the entrance of women into the work force is responsible for the collapse of home cooking, but that turns out to be only part of the story. Yes, women with jobs outside the home spend less time cooking — but so do women without jobs. The amount of time spent on food preparation in America has fallen at the same precipitous rate among women who don’t work outside the home as it has among women who do: in both cases, a decline of about 40 percent since 1965. (Though for married women who don’t have jobs, the amount of time spent cooking remains greater: 58 minutes a day, as compared with 36 for married women who do have jobs.) In general, spending on restaurants or takeout food rises with income. Women with jobs have more money to pay corporations to do their cooking, yet all American women now allow corporations to cook for them when they can.
Those corporations have been trying to persuade Americans to let them do the cooking since long before large numbers of women entered the work force. After World War II, the food industry labored mightily to sell American women on all the processed-food wonders it had invented to feed the troops: canned meals, freeze-dried foods, dehydrated potatoes, powdered orange juice and coffee, instant everything. As Laura Shapiro recounts in “Something From the Oven: Reinventing Dinner in 1950s America,” the food industry strived to “persuade millions of Americans to develop a lasting taste for meals that were a lot like field rations.” The same process of peacetime conversion that industrialized our farming, giving us synthetic fertilizers made from munitions and new pesticides developed from nerve gas, also industrialized our eating.
Shapiro shows that the shift toward industrial cookery began not in response to a demand from women entering the work force but as a supply-driven phenomenon. In fact, for many years American women, whether they worked or not, resisted processed foods, regarding them as a dereliction of their “moral obligation to cook,” something they believed to be a parental responsibility on par with child care. It took years of clever, dedicated marketing to break down this resistance and persuade Americans that opening a can or cooking from a mix really was cooking. Honest. In the 1950s, just-add-water cake mixes languished in the supermarket until the marketers figured out that if you left at least something for the “baker” to do — specifically, crack open an egg — she could take ownership of the cake. Over the years, the food scientists have gotten better and better at simulating real food, keeping it looking attractive and seemingly fresh, and the rapid acceptance of microwave ovens — which went from being in only 8 percent of American households in 1978 to 90 percent today — opened up vast new horizons of home-meal replacement.
Anyway, after you watch the trailer for Julie & Julia, go read Out of the Kitchen, Onto the Couch. It's a lengthy article, but Pollan makes very good points throughout. And it just might inspire you to learn to cook!
(And after you're done reading the article, you can listen to Michael Pollan on Cooking as Spectator Sport, a 20-minute radio segment from NPR's Fresh Air.)

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