In the book In Defense of Food, one of the things Michael Pollan discussed was "nutritionism", which is thinking of food only in terms of their nutrients, rather than in terms of the whole food. One distinguishing feature of "real" food is the general lack of nutritional claims.
In a grocery store, in the aisles of processed food, you'll see plenty of labels on the packages boasting of the great nutritional contents and the wonderful health benefits of the product. "High in Vitamin C!" "Heart Healthy!" "Bursting with Anti-Oxidants!"
Meanwhile, in the next aisle over, you'll find broccoli, with no nutrition and health claims plastered all over it. Yet few people would argue that broccoli is less nutritious than, say, Froot Loops.
Yes, that's right, even Froot Loops is being labeled as a healthy food! There is now an industry-backed label program in which food products that meet a certain standard can bear a green checkmark symbol indicating that the product is part of the "Smart Choices Program".
Froot Loops qualifies. Why? Well, apparently the claim is that Froot Loops is healthier than donuts. I guess if a food exists that is less healthy for you, then they can call their food healthy. Or something.
Actually, I think the real criteria is that if the food has been mixed with enough vitamins, then it's considered healthy. I guess if McDonald's sprinkled some vitamin C on their french fries, they would become a health food.
Skip the "Smart Choices" labels. Buy the food in the periphery of the grocery store. You know, the stuff that doesn't have any labels.
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